Having a website online is the goal of many people. From business owners to organizations for non profit, there is a goal that their site will get noticed. This goal does not happen by accident. Having targeted website traffic is what can bring your ebb and flow of traffic from good to great. Learning more about it is the trick to doing it successfully.
SEO: The acronym for search engine optimization is SEO. This is how people will find you. You use it as much as everyone else so go to your own experience and think how you type in what you are looking for to be the most effective.
Key Words: Getting the information to the people you want will involve being seen near the top of the SEO list. This is done using key words. These are words that pertain to who you are and what you do. They will be short and to the point. The more key words you have in the search someone does the better they find you. For example, if you have a hot dog stand in Dallas, Texas these will then be your key words.
Targeting: Being direct at reaching the audience you want to reach involves targeting. Say you have that hot dog stand in Dallas. You have those key words, that is great, but if you have kosher dogs this will be a key word as well. The word kosher helps you stand out. You are not just a hot dog stand, you sell kosher dogs.
Think: When you use key words and develop marketing you need to think as a consumer and not a business owner. What would you enjoy, what words would you use and where would you look. A great example is the phone book. Now you can look to the P section to get pizza. It wasn’t always that way and you had to look for restaurants. The book editors realized that everyone was looking for pizza places under P and changed the way they listed them. You need to do the same.
Content: There is a saying that if you want God to open a door you better be prepared to walk through it. The same is true for your pages. If you have a tacky looking site that has minimal content all the prep in the world will not help your business. Be prepared by having a great website so when people find you they want to stay on your site.
There are the main clues to getting great targeted website traffic. You can reach out and get help if you need it. There are writing companies (or individuals) you can hire to write your content who know how to incorporate key words into the copy. There are other marketing firms that can help as well. Or if you just need a bit of assistance to do it yourself there are helpful articles and videos online.
Before you decide to start a Search Marketing campaign, get much more info on how you can benefit from a top Raleigh search engine optimization company and more if you need website traffic.
